South By Southwest (SXSW) began in 1987 as a music festival to showcase independent music. Held every year in Austin, Texas, SXSW has grown dramatically and it now includes not only an expanded music festival, but also a film festival and extensive exhibits for interactive and new media and new technology.
Here is an interesting article about the new technology shown at this year’s SXSW that has created the biggest buzz:
http://www.cnn.com/2013/03/13/tech/innovation/5-things-sxsw/index.html?hpt=hp_bn5